Although quality website design indeed demands an artistic mind, what’s far more important is approaching it analytically and, dare we say, scientifically?
What do we mean by it? Design is not a science per se, but what we should learn from empirical studies is applying proven principles and rules-of-thumb, established after simple trial and error experimentation.
Artistic vision is all good and dandy, but the quality user experience (UX), hence user perspective, is a far more important design aspect.
Website design makes or breaks your site’s success.
Whether the user leaves immediately after landing or keeps exploring your services or products following the conversion funnel is entirely up to you.
First things first. Your website needs to be easy to use, engaging, and visually attractive before it hits the stage. Undeniably, the best course of action is employing the help of professionals.
The easiest and most efficient way to build a website from the ground up is WordPress with Elementor themes and templates.
What is Elementor?
Elementor is a popular page builder plugin that replaces the basic WordPress editor with a live frontend one. It comes with a drag and drop interface and tons of features that allow you to create complex layouts and design your website live without having to switch between the editor and the preview mode. Convenient, isn’t it?
The downside of this plugin is that it may create excessive code in the HTML portion. Basically, it’s the ease of use over page speed.
This tradeoff can be mitigated, especially since Elementor allows you to give your website the desired look and make it far more appealing.
With that out of the way, let’s start with our lucky-number-seven list of tips and tricks to make your Elementor website irresistible:
Limit the Users’ Choices
It’s lifelike. An overwhelming number of choices is more stressful than the lack of any. Too many choices paralyze users as each one adds to the overall complexity. The more complex your website seems to them, the more time it takes for users to take action.
Too many, and they’re out.
Whether it’s a website navigation menu or a simple, clear choice between “Yes” or “No,” always have in mind that too many roads lead to nowhere.
Streamlining the choices and presenting them with an illusion of choice is the best solution.
However, nudging your visitors in the direction you want them to take can be risky, as you need to provide value. You have to present them with a solution to their needs or ultimately rewarding them for following laid-out directions.
Leverage On Users’ Previous Experiences
Using familiar scenarios, logic, navigation, and layouts in UI development are essential. Generally, your users expect and prefer that your website functions the same way as the ones they’re already familiar with.
We, as human beings, love familiarity. Just look at the popular music. We’ve been using the same chord progression for centuries. It’s the same with websites. Familiarity enables users to focus on what they want to achieve rather than relearning the ropes.
Stick to what they already know and, why not, copy the basic principles of your successful competitors and then improve and build on that foundation further.
Place Related Elements in Common Areas
It’s simple as it gets. If elements on a page are grouped closely, users perceive them as interconnected. This can be accomplished with smartly laid-out backgrounds, borders, or spacing.
Grouping elements reduces users’ cognitive effort as they will more likely make sense of the presented information.
Leverage On the Minimal Design
We know what you’re going to say. Everybody does it (or try to at least), but for a good reason.
Minimalism in web design is trending for quite some time, and judging by user feedback, it won’t go away any time soon.
But first, we need to understand the aesthetic of minimalism.
To achieve true minimalism in web design, web creators favor the use of fine, delicate lines and/or patterns, symmetry, negative space, concise and on-point copy and semi-hidden content accessible by clicking on highly original, abstract icons.
Minimalism conveys value, style and sophistication.
Combining minimal elements with a bold color palette is essential, but be careful not to embellish. Many try to hide the lack of features with overdesigned pages. Balancing the content with the design plan is key.
Two complementary colors are enough to highlight your design, highlight the copy and adequately showcase what you offer.
Improve Your Form Design
Why is form design, and why are forms in general so important? To put it simply, you need to provide your visitors with a way to sign up for an account, purchase the desired product or service, and more.
Contact forms should also reflect the basic UX design principles, whether they’re registration or shipping forms, surveys, testimonial forms, popup forms, etc.
Aesthetically pleasing goes without saying, but simplicity is far more important. Every form should be easy to use. It should minimize the user effort and, if possible, focus on the benefits.
Generally, start it lightly. Gradually present visitors with questions going from easiest to hardest, utilize large fonts, as few fields as possible and single-column layouts.
Thrilling and Engaging Visuals/Images/Photos
Vivid imagery. Some may say that it’s contradictory to our previous point, but honestly, finding a website without images is almost impossible. Trust us, we tried.
However, there are a few clever ways to naturally interweave thrilling images within your minimal design.
You may be aware that flat images without any 3D elements and shading are becoming a standard of minimalist design.
It may sound unprofessional, but as far as photos go, you can’t go wrong by following the ruling Instagram aesthetic. Go with pastel hues, stylish saturation, and vintage vibe.
Once you find the perfect image, upload it and edit it using various Elementor’s CSS filters and blending options in the widget’s style tab.
Write Attractive Blogs And Make Them Pretty
Blog posts are the easiest way to share your expertise on any subject with your users. Alas, writing quality content is not enough. Making it attractive, however, is setting you on the road to success.
The best way to do this is to create a blog with Elementor’s responsive themes and appealing templates. The sheer variety will blow your mind as Elementor allows you to give your blogs the desired look and make them look as catchy as they are to read.
Creating a professional, user-friendly website requires a deep knowledge of design principles. Those could be learned; however, implementation is another story.
We’ve already mentioned that quality UX design is both Science and Art. That’s what it takes. These tips are just, well, the tip of the iceberg, but once you unravel them, you’ll see that you’re already an expert. How?
Just look at the conversion rates.